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Sunday, June 15, 2008

Volkswagen Golf Mk VI not U.S.-bound?

Volkswagen Golf Mk

Germany's Spiegel Online is reporting that currency concerns will force Volkswagen to not sell the upcoming Mk VI Golf in the United States, Brazil, and Australia. It all boils down to profitability, and it appears that the forthcoming Golf simply cannot be sold in our market (or Brazil or Australia) in the current economic climate without falling short of VW's targets. Thus, Spiegel reports that VW boss Martin Winterkorn told a meeting of the board that the next Golf won't make an appearance here in the States, period. The original article (in German) is here, and any German-speaking readers are welcome to add clarity to the report in the comments below.

In the US, the Golf (Rabbit) family is VW's second-highest seller behind the Jetta. If this drastic measure does indeed come to pass, we're left wondering what, if anything, would fill that void. Would the current Mk V soldier on, much in the same way VW continues to offer the Mk IV in markets like Canada under the City moniker? This is going to be an interesting story to follow, regardless of what ultimately transpires.

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