Play the word association game with an average American, and when the topic is "Lincoln," you're likely to hear words like "traditional," "big," and "limousine." Terms describing compact hatchbacks like the Concept C shown above simply won't be on the tips of anyone's tongues. So what gives? Has Dearborn finally looped it? Take a closer look, and what at first seems like a designer pet project reveals a good deal more forethought and finesse.
Yes, the Concept C is small. Said to be underpinned by the next-generation Ford Focus platform, this is a C-segment car, much shorter than any current Lincoln, and indeed, much shorter than any Lincoln we can recall. But how about that width? Emphasized by its sizable fenders and the strong shoulder-line in the doors (said to be inspired by the saddle tanks on go karts), the Concept C may be as long as a Focus, but it's roughly as wide as a MKZ sedan. The extra width and the upright greenhouse (there's almost no tumblehome at all) mean that the C can accommodate two rows of three full-sized adults in surprising comfort. The bustle back shape reminds of a number of Gallic automobiles, including the previous Renault Megane, but rather amazingly, the formal roofline, twin wing grilles and full-width rear light bar that are Lincoln hallmarks don't look out of place.
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