2010 Jaguar XFR with $80,000 starting price

The renaissance of Jaguar really began with the introduction of the XF sedan. It was the first Jaguar model in, well a long time, that deserved serious consideration from luxury sport sedan buyers and the first that could hold its own against rivals from BMW, Mercedes-Benz and Audi. The second salvo came at this year's Detroit Auto Show where Jaguar unveiled the XFR. Powered by a supercharged, direct-inject version of Jaguar's 5.0L V8 that produces 510 horsepower, the XFR was specifically designed to stare down the BMW M5 and Mercedes-Benz E63 AMG.

Jaguar North America has just announced pricing for the 2010 model XF, and the XFR model rings at $80,000 even. That's a few thousand less than both the M5 and E63 AMG, and the XFR produces more power than both. The Audi S6, meanwhile, is less expensive than all three, but also significantly less powerful with just 435 hp (the 580-hp RS6 isn't sold in the U.S.). Ah, but then there's the Cadillac CTS-V, which is faster than them all (even the RS6), more powerful and the least expensive. We wish the XFR good luck. It's going to need it in this segment.

2010 Jaguar XFR vs. The Competition
Vehicle	Engine	Power	MSRP
2010 Jaguar XFR	5.0L V8, supercharged, direct-inject	510 hp / 461 lb-ft	$80,000
2009 BMW M5	5.0L V10	500 hp / 383 lb-ft	$85,500
2009 Mercedes-Benz E63 AMG	6.3L V8	507 hp / 464 lb-ft	$87,700
2009 Audi S6	5.2L V10, direct-inject	435 hp / 398 lb-ft	$75,900
2009 Cadillac CTS-V	6.2L V8, supercharged	556 hp / 551 lb-ft	$60,650

[Source: Jaguar]