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Saturday, February 7, 2009

$2M DiMora Natalia SLS 2 to get - wait for it - world's first MP3-enabled horn

DiMora Natalia SLS 2
DiMora Natalia SLS 2

Spend two million bucks on a car, and you'll get to have whatever the hell you want as a horn tone. Alfred DiMora is back, adding more splashy aftermarket items to the list of standard equipment on his Natalia vaporware sport luxury sedan. DiMora Motorcar has decided that the Horntones system will be factory-fitted to every V16 Natalia SLS 2 produced. So far, that's none. This isn't the first time the Natalia has specified an item cherrypicked from SEMA awards, and we suspect it won't be the last.

The Horntones system has 256MB of flash memory that can be loaded up with MP3 files. Once your files are in the Horntones system, there's a 150-watt speaker to delight everyone within a quarter mile by blaring your audio with a 110dB sound pressure level. DiMora contends that the Horntones rig is the most significant development in car horns in the last 100 years. We disagree – after all, the Dukes of Hazzard General Lee had that bitchin' setup that played Dixie.

[Source: DiMora Motorcars]

Beyond Honking: Horntones Give Drivers Sound Choices in $2 Million Natalia SLS 2

DiMora Motorcar is first OEM to include downloadable sound selection capability.

San Clemente, CA (PRWEB) February 5, 2009 -- DiMora Motorcar announced today that Horntones Corporation mobile horn systems will be factory equipment on all V16 Natalia SLS 2 sport luxury sedans.

FX-550, Horntones' patented system, is the world's first and only MP3-enabled vehicle horn. It features 256MB of internal flash memory, 150 watts (RMS) of audio amplification, and a weatherproof, ruggedized, compression-driver speaker. The FX-550 can deliver hundreds of different sounds at an impressive 110db sound pressure. The Horntones system won four SEMA 2007 Global Media Awards for "Best New Product". The FX-550 is the ultimate in vehicle horn personalization, and can be used in a variety of applications, such as standard horn sounds, passenger pick-up signaling, personal safety alerts, etc.

We are excited that DiMora Motorcar is setting the standard by becoming the first automotive original equipment manufacturer to incorporate Horntones technology in every vehicle. Working with Alfred DiMora and his team has been a pleasure. Their plans for the Natalia SLS 2 are truly visionary. We are thrilled to be a part of the design!
The Horntones system is probably the most radical change in car horns in the past century. It allows the driver to communicate something more than just a general alert.

We are pleased to have Horntones as a creative Technology Partner. This is another example of American innovation being showcased on the Natalia SLS 2.

"We are excited that DiMora Motorcar is setting the standard by becoming the first automotive original equipment manufacturer to incorporate Horntones technology in every vehicle," said Horntones President Mike T. Kosco. "Working with Alfred DiMora and his team has been a pleasure. Their plans for the Natalia SLS 2 are truly visionary. We are thrilled to be a part of the design!"

The Horntones system will be customized and integrated into the ergonomic and aesthetic design of the Natalia SLS 2.

"The Horntones system is probably the most radical change in car horns in the past century. It allows the driver to communicate something more than just a general alert," said DiMora Motorcar Founder Alfred DiMora. "We are pleased to have Horntones as a creative Technology Partner. This is another example of American innovation being showcased on the Natalia SLS 2."

About Horntones
Based in San Clemente, California, Horntones Corporation provides innovative, state-of-the-art mobile audio products. The company has developed, as its flagship product, the Horntones FX-550, the first MP3-enabled vehicle horn. For more information, please visit www.horntones.com.

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